Australian Banks Zoom Up Brand Value Rankings; China Banks Shine; Wells Fargo Stays No 1

Tom Burroughes

5 February 2014

Australian banks have logged rises in their brand value, while HSBC, the Hong Kong/London-listed banking group, and Asia’s ICBC, all feature high in annual rankings of 500 financial firms produced by BrandFinance.

The top bank for brand value is US-listed is 9th, down from 10th.

Other banks of note are Agricultural Bank of China (10th); MUFG (11th); Bank of China (12th); Barclays (13th); JP Morgan (14th); Deutsche Bank (15th); Royal Bank of Canada (16th); Sberbank (17th); Toronto Dominion (18th); UBS (19th) and Bradesco (20th).

The Brand Finance Banking 500 survey is an annual study conducted by Brand Finance, a brand valuation firm, and published in The Banker. The world’s biggest banks are ranked by their brand value, with the results reflecting industry trends and indicating future developments.

The report noted that Australian banks have fared well in the charts; almost all of them saw their brand value go up. Australia’s top bank brand, is the most valuable brand, moving up to 54th place in 2014 from 58th place.